Why visit San Francisco?

San Francisco is more than just postcard views and tech startups. It’s a city of layered neighbourhoods and evolving stories. One moment you’re gazing at Victorian “Painted Ladies” from a quiet park bench, the next you’re savouring spicy Korean tacos from a food truck downtown. It’s historic and hip, laidback and electric — a place where every corner tells a new tale.

Beckoning couples, solo travellers and families alike, San Francisco is an easy destination to fall in love with — and even easier to explore. With its waterfront setting, intriguing locals and world-famous attractions, it’s no wonder so many choose to make it part of their broader USA adventure.

Cable cars

More than just transport, these moving landmarks are a ride through time. Originally built in the 19th century, San Francisco’s cable cars now serve as a fun and practical way to get around the city’s famously steep streets — and a bucket list experience for every visitor.

Golden Gate Bridge

Bold, beautiful and instantly recognisable, the Golden Gate Bridge is a symbol of San Francisco. Whether you walk across it, bike it or photograph it from afar, seeing it in person is a must.

San Francisco Bay and Pier 39

The city’s natural harbour is full of life — both in and out of the water. Head to Pier 39 for one-of-a-kind shopping, famed clam chowder and the main attraction: barking sea lions basking on the marina docks. From here, you can also catch ferries, bay cruises or head out to explore nearby Alcatraz.

Alcatraz

One of the most infamous former prisons in the world, Alcatraz Island is now a fascinating museum just a short ferry ride away. Explore the old cells, learn about escape attempts and soak in the stunning views of the city skyline across the bay.

Lombard Street

You’ve seen the pictures — now drive or walk the “crookedest street in the world.” With eight hairpin turns, colourful flowerbeds and charming homes, Lombard Street is as whimsical as it is scenic.

Full House and the Painted Ladies

Pop culture fans will instantly recognise the Painted Ladies, a row of pastel Victorian homes made famous in the opening credits of hit TV show Full House. Snap a photo from Alamo Square Park for the ultimate San Fran souvenir shot.

Food trucks and culinary culture

From gourmet food trucks and hole-in-the-wall taquerias to Michelin-starred restaurants, San Francisco is a haven for food lovers. Expect big flavours, fresh seafood and global fusion done right.

The Giants and the 49ers

Baseball and football fans rejoice — San Francisco is home to two legendary teams. The San Francisco Giants play in one of the most scenic stadiums in the world at Oracle Park, right on the bay. Meanwhile, the 49ers bring NFL pride to the region with a loyal fanbase and rich history of Super Bowl wins.

Where is San Francisco located?

San Francisco is located in Northern California, hugging the Pacific coast and perched between the San Francisco Bay and the Pacific Ocean. It’s around six hours north of Los Angeles by car or just a short flight from other major US cities like Las Vegas, Seattle and Denver.

For cruise passengers, San Francisco is a popular port city, with cruise terminals located right along The Embarcadero, close to many of the city’s major attractions.

How to get from the port to the city

Good news — you’re already in it. San Francisco’s cruise terminals, including Pier 27, place you right at the edge of downtown. From there, it’s a short walk or tram ride to Fisherman’s Wharf, Union Square, North Beach and other key districts.

Want to cover more ground without a rental car? Jump on a cable car. These vintage trams are as efficient as they are iconic, connecting major tourist hubs with ease and offering unbeatable views along the way.

How many days do you need in San Francisco?

To really get a feel for San Francisco, two to three days is ideal. That’s enough time to hit the highlights, explore a few neighbourhoods, enjoy some great food and maybe sneak in a day trip.
Got more time? A longer stay means you can venture further afield — think private tours in wine country in Napa Valley, redwood forests in Muir Woods or even a road trip down the legendary Highway 1.

Things to do in San Francisco

Whether you’re a culture buff, foodie, history enthusiast or nature lover, San Francisco has you covered. Here are just a few things to add to your list:

• Take a cruise around the Bay

• Visit the Exploratorium or the California Academy of Sciences

• Stroll through Chinatown or the Mission District for cultural immersion

• Catch a game at Oracle Park

• Sample sourdough bread at historic Boudin Bakery

• Cycle across the Golden Gate and explore Sausalito (highly recommend clam chowder on the docks!)

• Climb up Coit Tower for 360-degree city views

• DIY day trip to Carmel by the Sea, where cinematic streets, showstopping beaches and cozy cafés await.